Did you know the Starbucks Coffee name came from Herman Melville’s 1851 novel Moby-Dick?
In the famous American tale Starbuck is Captain Ahab’s first mate on the whaleship Pequod. One of the coffee company’s original founders (there were 3) was a big fan of Moby-Dick and wanted to name the business “Pequod” but his colleagues nixed the idea. They thought the company should represent more of the Seattle, Washington area and liked the name “Starbo.” This was the name of an old-time mining camp on Mt. Rainer and both partners thought it was perfect. Not to be outwitted, “Starbo” reminded our Moby-Dick fan of “Starbuck” and the “Starbucks Coffee” name was born.
For the last few months I have enjoyed designing with Evolution’s double helix symbol (shown) and various other DNA images. Hired as their Brand Consultant, Evolution Marketing Research has kept me busy creating everything from their exhibits, banner stands and wall-sized posters to their large media kit for presenting several methodology inserts, company principal biographies, research articles and RFP materials. Bringing Evolution’s brand to life with this extensive promotional strategy has been an exciting venture I will never tire of doing. Next up: Evolution’s brand identity guidelines and their new advertising direction. Thank you Evolution, you really are The Next Generation!