Design directing an Epsom Bath Salts product launch with lots of attitude was definitely a fun-filled experience! The name and logo created was “Go Soak Yourself!” Not your typical bath salts label. But then again it did have the edginess, vigor and amusement so many sports enthusiasts love. To kick off this brand T-shirts and caps were distributed at the infamous LA Marathon – also known as the largest marathon in the world. The shirts and hats were a real hit and generated a strong marketing buzz. Accompanying these salty swag items was a web site for anyone wanting to get soaked even more. This aggressive mini campaign launched 10 years ago when I was the Design Director at Orbit Integrated. I still laugh every time I reminisce about it.
Photography provided by Kenn Snyder of Dean Digital Imaging – www.deandigital.com
Some of the simplest ads I ever designed were for Dansko Footwear. This Peace ad was part of a year long campaign. Plans for a heart and smile were other ad designs but the peace sign stuck. At the time Bush and Kerry were campaigning and the shoe company wanted to make a statement about the war. Along with this ran a smaller half-page ad that simply stated “Vote.” “Top Dawg” was a very appropriate concept as many retail buyers refer to footwear as “dawgs.” These were very fun ads that attracted a lot of attention. I designed Dansko’s marketing campaign (from 2002-2006) which achieved a 6-fold growth over 3 yrs for the client. Advertising, catalogs, store displays and exhibits at WSA and OR expos. You name it – we did it. What great bunch of people to work with too!
Peace sign photography provided by Dean Digital Imaging – www.deandigital.com